Mohammadu Buhari: A difficult brand to manage,by Okwo Romeon

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The title President mMohammadu Buhari: A difficult brand to manage.

by Okwo Romeon 

The title President mohammadu Buhari(PMB)  may be the most popular name in Nigeria households just as it could be the most difficult brand of names to manage,

Be you a communication expert from America, the Uk, or France, the synonym of President mohammadu Buhari is a huge challenge to pass across to the masses now.

In the first two to three years of his administration, the expectations of the citizens would have overridden such innuendo if the president has turn the expectations of the people around by giving Nigerians hope for their votes, but like the proverbial saying, ”the more you look, the less you understand “ has kept most Nigerians population wondering if the baba some of them purchase recharge cards with their hard end money to campaign and voted to the office is the man in the mirror.

The like of the Nnamdi Kanu, the Biafra Separatist agitator almost succeeded when he uses social media campaigns to mislead his fellow members of the imposition of one Jubril a Sudanese in place of President mohammandu Buhari. It is a prefix the presidency never reacted to for any day but the actions of President Buhari in the last six years have almost painted away from the picture of unbelief from the masses mind.

Nigerians are wondering if Buhari was the no-nonsense young energetic minister who oversees the petroleum ministry in 1977, which recommendations led to the building of the new refineries in the country.

Nigerians are also at amidst if the PMB of today was the Heldman in 1983 when the county had her epoch form of discipline.

The few days of fuel scarcity in Abuja, Lagos, and several others cities across the nation tell the kind of hardships Nigerians are passing through. At a peak of galloping inflation, the style of PMB governances has not changed, the crew of Buhari Ministers still show the masses that the government is not there for them. The purpose of government has been theorized up down as the basic welfare of security of lives and property is no longer the quint of the Buhari-led APC government again. the style of government is what is been described as to-your-tenth-oh- Israel where every Nigerian is an autonomous local government to itself and provides the nitty-gritty of government. from security to basic needs like electricity and water why government agencies and cooperate organizations later stole from the poor masses.

In the country, where visually all institutions of the government are created to generate revenues, Nigerians have become the milky tap that every government agency plucked its revenues why one ten of the percent go to the government buffer and the rest is meals by the corrupt personnel’s who maned these agencies only to serve their personal interests or that of their boss why the motive which the agencies were established become mischievous in the public eyes. The like of the Federal Road Safety Corps (FRSC), Vehicle inspection (VIO) Standard Organization of Nigeria (SON) Petroleum Pricing Market Company (PPMC), etc has consistently explored Nigerians instead of carrying out the basic functions which they were created. most of the positive achievements of these Agencies only come to news pages when Nigerians refuse to settle them either because such Nigerians are of low economic capabilities or have no connection to big politicians or high ranking officers to help.

The aggregations of some of these problems were what gave voices to the change mantras in 2015 which people like myself and so many Nigerians decide to the pathway with the then government of Maxi Goodluck Ebere Jonathan and his people’s Democratic Party (PDP) which many believed had plundered our resources enough with the transformation and fresh air agenda meant to cool the bells of his cronies, party friends and some of his families lineages.

But six years down the road, the Brand PMB and its APC-led government have given much hardship to Nigerians that PDP members are now marking their scorecard with a long good.

Although I was warned when I put up my support Campaign group “the #PMB4now” during the two terms of Mr. President, I recalled, a friend told me, that his dad informed him that,” General Buhari only believed in his tribes” , I wave him off with all my energy’s why I informing him how I met the general in a gifted apartment in Asokoro during his reign as CPC Presidential candidate and the people I met around him were all different tribes, especially his cook who is a believing Christian from my state. But the current deposition of Buhari appointments and some of his Cabinet member's positions on national issues justify my friend's father stakes. I don’t want to sound it like a good record but the truth has been told, Nigerians are more divided as a nation than at any time in our national lives.

A keen Observer with little understanding of economic elementary will still give the APC government an average over its opposition, the decisive posture of the PMB administration over some critical issues as it concern other tribes and regions make it difficult to put one head in a basket of one-Nigeria as this administration wanted us to believe.

For example, it takes one week to proscribe IPOB  as a terrorist organization while it takes several years to beg the government to call the bandits a terrorist group even with a clear cut of mayhem declared on the state of the federal republic of Nigeria. Ghana, a Benue repented gang leader was executed even when he embraced amnesty of the state government by the Nigeria Army, why the same Army officer leads many bandits leaders to Mets the Katsina state governor, Amina Masera for arms pardon. a country where they are different laws for its class of citizens only buy time, the laws of the jungle will catch up with all.

Why the essence of these articles is not stopped Nigerians from constructive criticizing the media managers of the President, the Lia Mohammed, and my respected senior brothers, Femi Adesina and the Sheuhu   Garubas, Buhari image management is beyond the mentions personality, why the inner cycles of the President destroy his very reputation, the Media managers are left with no option than to do their jobs,after-all,” his who pay the piper dictate the tune” we all knew the reputation of the media gurus before joining the Buhari train, the myth of the matter is that you can not separate personalities from governance, Buhari is an ethnic cynic and regional bigotry, so whatever the media manager doe to manage him is an afterthought, as the said goes, “action speaks louder than voice” the President is over the time has refused to listen to pieces of advice from some good elder statesmen to change the course of direction of the country. The like of Father Mathew Kuka the Archbishop of Sokoto Diocese and well-meaning other Nigerians has to be carpeted as an enemy of the administration based on their advice.

As the 2023 election draw closer, Nigerians had another opportunity to take their destiny into their hand again. it is left for Nigerians to elect their leader of preference, should we elect leaders that are sectionals, ethics sedimentary, or religious dogmatic, time will tell. So far, the coast is pointing in such a direction again but Nigerians must resist such temptation because if we can not find our rhythms with all the sufferings we are passing through, we will never get it right soon.ohammadu Buhari(PMB)  may be the most popular name in Nigeria households just as it could be the most difficult brand of names to manage,

Be you a communication expert from America, the Uk, or France, the synonym of President mohammadu Buhari is a huge challenge to pass across to the masses now.

In the first two to three years of his administration, the expectations of the citizens would have overridden such innuendo if the president has turn the expectations of the people around by giving Nigerians hope for their votes, but like the proverbial saying, ”the more you look, the less you understand “ has kept most Nigerians population wondering if the baba some of them purchase recharge cards with their hard end money to campaign and voted to the office is the man in the mirror.

The like of the Nnamdi Kanu, the Biafra Separatist agitator almost succeeded when he uses social media campaigns to mislead his fellow members of the imposition of one Jubril a Sudanese in place of President mohammandu Buhari. It is a prefix the presidency never reacted to for any day but the actions of President Buhari in the last six years have almost painted away from the picture of unbelief from the masses mind.

Nigerians are wondering if Buhari was the no-nonsense young energetic minister who oversees the petroleum ministry in 1977, which recommendations led to the building of the new refineries in the country.

Nigerians are also at amidst if the PMB of today was the Heldman in 1983 when the county had her epoch form of discipline.

The few days of fuel scarcity in Abuja, Lagos, and several others cities across the nation tell the kind of hardships Nigerians are passing through. At a peak of galloping inflation, the style of PMB governances has not changed, the crew of Buhari Ministers still show the masses that the government is not there for them. The purpose of government has been theorized up down as the basic welfare of security of lives and property is no longer the quint of the Buhari-led APC government again. the style of government is what is been described as to-your-tenth-oh- Israel where every Nigerian is an autonomous local government to itself and provides the nitty-gritty of government. from security to basic needs like electricity and water why government agencies and cooperate organizations later stole from the poor masses.

In the country, where visually all institutions of the government are created to generate revenues, Nigerians have become the milky tap that every government agency plucked its revenues why one ten of the percent go to the government buffer and the rest is meals by the corrupt personnel’s who maned these agencies only to serve their personal interests or that of their boss why the motive which the agencies were established become mischievous in the public eyes. The like of the Federal Road Safety Corps (FRSC), Vehicle inspection (VIO) Standard Organization of Nigeria (SON) Petroleum Pricing Market Company (PPMC), etc has consistently explored Nigerians instead of carrying out the basic functions which they were created. most of the positive achievements of these Agencies only come to news pages when Nigerians refuse to settle them either because such Nigerians are of low economic capabilities or have no connection to big politicians or high ranking officers to help.

The aggregations of some of these problems were what gave voices to the change mantras in 2015 which people like myself and so many Nigerians decide to the pathway with the then government of Maxi Goodluck Ebere Jonathan and his people’s Democratic Party (PDP) which many believed had plundered our resources enough with the transformation and fresh air agenda meant to cool the bells of his cronies, party friends and some of his families lineages.

But six years down the road, the Brand PMB and its APC-led government have given much hardship to Nigerians that PDP members are now marking their scorecard with a long good.

Although I was warned when I put up my support Campaign group “the #PMB4now” during the two terms of Mr. President, I recalled, a friend told me, that his dad informed him that,” General Buhari only believed in his tribes” , I wave him off with all my energy’s why I informing him how I met the general in a gifted apartment in Asokoro during his reign as CPC Presidential candidate and the people I met around him were all different tribes, especially his cook who is a believing Christian from my state. But the current deposition of Buhari appointments and some of his Cabinet member's positions on national issues justify my friend's father stakes. I don’t want to sound it like a good record but the truth has been told, Nigerians are more divided as a nation than at any time in our national lives.

A keen Observer with little understanding of economic elementary will still give the APC government an average over its opposition, the decisive posture of the PMB administration over some critical issues as it concern other tribes and regions make it difficult to put one head in a basket of one-Nigeria as this administration wanted us to believe.

For example, it takes one week to proscribe IPOB  as a terrorist organization while it takes several years to beg the government to call the bandits a terrorist group even with a clear cut of mayhem declared on the state of the federal republic of Nigeria. Ghana, a Benue repented gang leader was executed even when he embraced amnesty of the state government by the Nigeria Army, why the same Army officer leads many bandits leaders to Mets the Katsina state governor, Amina Masera for arms pardon. a country where they are different laws for its class of citizens only buy time, the laws of the jungle will catch up with all.

Why the essence of these articles is not stopped Nigerians from constructive criticizing the media managers of the President, the Lia Mohammed, and my respected senior brothers, Femi Adesina and the Sheuhu   Garubas, Buhari image management is beyond the mentions personality, why the inner cycles of the President destroy his very reputation, the Media managers are left with no option than to do their jobs,after-all,” his who pay the piper dictate the tune” we all knew the reputation of the media gurus before joining the Buhari train, the myth of the matter is that you can not separate personalities from governance, Buhari is an ethnic cynic and regional bigotry, so whatever the media manager doe to manage him is an afterthought, as the said goes, “action speaks louder than voice” the President is over the time has refused to listen to pieces of advice from some good elder statesmen to change the course of direction of the country. The like of Father Mathew Kuka the Archbishop of Sokoto Diocese and well-meaning other Nigerians has to be carpeted as an enemy of the administration based on their advice.

As the 2023 election draw closer, Nigerians had another opportunity to take their destiny into their hand again. it is left for Nigerians to elect their leader of preference, should we elect leaders that are sectionals, ethics sedimentary, or religious dogmatic, time will tell. So far, the coast is pointing in such a direction again but Nigerians must resist such temptation because if we can not find our rhythms with all the sufferings we are passing through, we will never get it right soon.